In today’s rapidly evolving digital era, Artificial Intelligence (AI) has become a buzzword, used as an alluring selling proposition by businesses worldwide. However, not every company claiming to leverage AI truly harnesses its potential or even understands its fundamental concepts. As an investor, analyst, or potential collaborator, it is crucial to discern the companies that genuinely implement AI from those that merely use the term as a marketing strategy. Let’s delve into how to validate true AI usage in a company, understand the currently popular AI forms, and consider the nature of AI as a “suitcase term.”

1. Look for Specifics in AI Implementation

Companies genuinely using AI will provide clear specifics about its implementation. They should be able to describe what type of AI they are using and how it aids in improving their services or products. For instance, a company might be using machine learning algorithms to provide personalized recommendations to its customers or using natural language processing for chatbot services. If a company can’t provide clear specifics, it might be a sign that they’re using AI more as a buzzword than a business tool.

2. Track Record of Investment in AI

Genuine AI adoption involves significant investment in terms of money, time, and resources. Look for evidence of this investment, such as hiring AI specialists, collaborations with AI tech firms, or development of in-house AI infrastructure. These indicators, along with a consistent timeline of AI-based projects or initiatives, could serve as strong evidence of real AI usage.

3. Data Strategy

AI relies heavily on data. If a company has a strong data strategy, including data collection, management, and analytics, this could be a sign of genuine AI implementation. Further, businesses employing AI must adhere to strict data privacy and security regulations. Assess their data privacy policies to ensure they are robust and compliant.

4. Performance Metrics

The real proof of AI usage is the measurable impact it has on the company’s performance. If a company uses AI, they should provide evidence of how it has improved efficiency, reduced costs, or driven innovation.

Most Popular Forms of AI in 2023:

Currently, the popular forms of AI are:

  • Machine Learning (ML): This involves training algorithms on large datasets to make predictions or decisions without being explicitly programmed.
  • Deep Learning: A subtype of ML, it mimics the human brain’s functioning to process data, creating patterns for decision making. It’s often used in voice recognition systems, image recognition, and natural language processing.
  • Natural Language Processing (NLP): This involves the interaction between computers and human languages. It’s commonly seen in chatbots, translation services, and voice assistants.
  • Robotic Process Automation (RPA): This is used to automate repetitive tasks that were previously completed by humans, such as data entry or invoice processing.

AI as a Suitcase Term

“Artificial Intelligence” is often considered a suitcase term, implying it carries many concepts within it. It encompasses various technologies, such as machine learning, natural language processing, and computer vision. Moreover, its interpretation can differ depending on the context and the user. Thus, it’s essential to delve deeper into what a company means when it says it’s employing AI.

In conclusion, analyzing a company’s real use of AI goes beyond simply accepting their claims at face value. It requires an understanding of AI technology, the company’s investment and data strategies, and the actual impact AI has on the business’s performance. As the business world embraces AI, distinguishing genuine use from mere buzzword usage will become an essential skill for discerning analysts and stakeholders.